The Scandinavian concept of “hygge” has inspired books, emblazoned pajama sets, and has even been recreated as a scented candle fragrance. But there’s way more to Scandinavian design than cozy socks and an open fire.

Scandinavian architecture is some of the best in the world, thanks to its timeless style and functional, eco-conscious applications.

Here’s everything you need to know about Scandi architecture — from its roots in the Middle Ages to its most distinguishable features.

A (very) brief history of Scandinavian architecture

Scandinavia has a looooong history. …


You may not have given them much thought, but fonts and typefaces say a lot about your business and its brand personality.

It’s not as easy as browsing through the font menu and selecting one (or a few!) that catches your eye — when you get down to it, there’s a lot of design rules to follow too.

The world of fonts and typefaces can seem a bit daunting, with words like kerning, serif, alignment, and tracking thrown around with reckless abandon. …


Have you ever downplayed your decision-making process to simple “guesswork”? Yeah, me too.

We shouldn’t doubt our credibility in this way, but ‘imposter syndrome’ is a common sensation — one that many freelancers, in particular, struggle with.

Nowhere is this more true than when it comes to rates and fees. If you’re ever left with a little voice in your head saying “You’re charging too much” or “You’re not charging enough”… then know that you’re not alone.

There’s no quick and easy way to silence these thoughts. …


Warehouse chic is one of those architecture styles that looks great in design magazines and on Instagram, but it can sometimes come across as cold or empty in real life.

There’s a fine line between the chic exposed brick and steel piping ruggedness that you’re picturing in your mind, and an overplayed theme that looks a little too deliberate.

So how do you nail warehouse chic? Let’s start by figuring out what that actually means.

What is industrial warehouse chic and what are its roots?

Industrial-style buildings have always been built with function in mind. …


Starting a new business is both exciting and also one of the scariest things imaginable. Being a ‘solo entrepreneur’ means you have to wear many hats and be skilled in so many areas if you want your ideas to take off.

But here’s the thing, you don’t have to do it alone.

While there’s a few things that almost anyone can train themselves to do — scheduling your social media posts, basic accounting using QuickBooks — when it comes to things like logos, branding and website design… it’s always wise to hire in the experts.

So how do you take…


Mid-Century Modern is back in vogue — just check the decor section of Pinterest or Instagram Explore and you’ll see what we mean. Just like with catwalk fashions, architecture and interior design trends are very cyclical and everything old is new again.

What is Mid-Century Modern architecture?

Think Mad Men. Flat roofs, natural light, bright accent colors and clean lines are dominating vision boards right now. But for all its popularity, the “MCM” design period is often cited incorrectly.

In fact, Mid-Century Modern is having such a resurgence right now that it risks becoming buzz-speak in architecture design circles. …


Happy new home! Getting the keys to a property (whether you’re renting or owning) is a really exciting milestone.

But — and we’re speaking from recent experience here — that feeling of excitement doesn’t always last. You get through the door and, yikes, you notice little “quirks” that weren’t so obvious during the tour. Maybe the walls need a refresh or the bathroom’s looking tired.

In those first weeks of a new home, you can be left wondering how on earth you’ll manage to make it feel like yours. …


Hands up if UberEats is also your most-used app right now?

And keep your hands up if your tendency to tap “order” directly relates to your business success, too? Closed a big sale: treat yourself to takeout! Worked 14 hours today: it’s takeout time!

But, unfortunately, while eating fast food seems like a good idea in the moment, it can actually have long term impacts that you might not even be aware of. When your diet drops in quality, so too does your ability to work at full potential.

If you’re skipping micro- and macro-nutrients in your diet, it becomes…


How your office is designed says a lot about your business. It’s also got the power to motivate, or drain, your team.

So when you sign a lease on an empty shell of an office space, where do you begin? Unfurnished offices are like a blank sheet of paper: intimidating at first, but offering so much creative potential.

It’s all in how you approach the design challenge. And this checklist will help guide the way….

Step 1: Decide on a budget

Business is business, so how much of the company’s budget can you spend on this office fit out? $50,000? $5,000? …


Being a digital nomad is undeniably great. We get the freedom to work when and where we want, we get to say goodbye to commuting and boring office work, and we get to travel the world and make amazing memories while still having an income.

It’s a great life. But, despite what it looks like on social media, there are still some downsides to being a truly remote worker, right?.

It’s tough to balance work flow with your personal life — walking that tightrope of making sure you have enough work coming in, but not so much that you’re snowed…

Georgina Borneman-Street

VFX Producer, Designer & Entrepreneur. Always traveling, and exploring the world! From Africa to Central America to Europe and the States!

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