Starting a new business? Then you’re probably pretty busy.

There’s a never-ending to-do list, a billion decisions to make, and now you’re supposed to think about your carbon footprint too?!

Corporate social responsibility isn’t always top of the agenda for new business owners, but by pushing it to the side for later, you might actually be missing a trick. There’s a lot to be gained when sustainability is baked into your business model from the get-go.

Here’s why and how you should make the time to think green from those very early stages of business development.

Why is it important to “think green”?

Your company creates a…


Cape Cod-style architecture is very unique to the US. But despite its location-based name, today you can find Cape Cod inspired properties all over the country.

Harking from a vacation hotspot for many East Coasters, a Cape Cod-style home helps conjure that summer-all-year-long vibe — especially those built right onto the shore. Which is ironic, really, because New England’s winter temperatures can drop to -20°F, compared to 4°F here in California!

So what is it about Cape Cod-style architecture that’s so evocative?

WHAT IS CAPE COD-STYLE ARCHITECTURE?

Cape Cod homes are quintessentially American. Named after the area of Massachusetts where it is the signature style…


Packaging plays a crucial role in the building of your brand. It’s often the first hands-on interaction customers have with your product, so it needs to send a message.

You may not think there’s much scope for variety in packaging — a box is just a box, right? Think again! Great packaging piques a customer’s interest, gives them an emotive experience, and helps you stand out from the crowd.

In this guide, we’ve rounded up some of our favorite packaging designs, to show you what’s really possible!

7 super memorable packaging designs

Packaging can stand out in many different ways. Sometimes it’s about being bold…


‘Urban modern’ sounds like it could describe any city in the world. But in fact, the Urban Modern architecture style is a very specific vibe, inspired by trendy artists lofts in 1960s New York. Urban lofts started as low-income housing with poor conditions, and have transformed into some of the most sought-after real estate in the world.

Let’s take a look at urban modern architecture… and how lofts became so damn cool.

WHAT IS URBAN MODERN ARCHITECTURE?

Urban Modern architecture is a perfect hybrid of industrial and minimalist living — executed in an undeniably contemporary way. Basically: think New York. …


What do you think of when you hear ‘farmhouse’?

We probably all share the same vision — a ranch, with a red wooden cattle gate or a white picket fence, and a veranda that laps around the whole property. It’s a classic American style, one that’s been used for hundreds of years without much change.

And, like many traditional design styles, ‘American Farmhouse’ is making a big comeback in the 21st century.

A SHORT HISTORY OF FARMHOUSE ARCHITECTURE

The first farm houses were built by American Colonists in the early 18th century, using roughly hewn logs and stone blocks. But with the advent of railroads across…


How much have you invested in your website, social media channels, blog, and other digital touchpoints? Probably quite a lot — and for good reason too. A tight and engaging online presence is essential to succeed in our digital-focused world.

But how much have you invested in your physical brand as well?

If packaging has often been a bit of an afterthought for you… you wouldn’t be alone. That said, whether your product sits on a busy shop shelf, or you’re selling your wares from an online store, packaging is one thing you definitely want to get right.

The way…


The Scandinavian concept of “hygge” has inspired books, emblazoned pajama sets, and has even been recreated as a scented candle fragrance. But there’s way more to Scandinavian design than cozy socks and an open fire.

Scandinavian architecture is some of the best in the world, thanks to its timeless style and functional, eco-conscious applications.

Here’s everything you need to know about Scandi architecture — from its roots in the Middle Ages to its most distinguishable features.

A (very) brief history of Scandinavian architecture

Scandinavia has a looooong history. …


You may not have given them much thought, but fonts and typefaces say a lot about your business and its brand personality.

It’s not as easy as browsing through the font menu and selecting one (or a few!) that catches your eye — when you get down to it, there’s a lot of design rules to follow too.

The world of fonts and typefaces can seem a bit daunting, with words like kerning, serif, alignment, and tracking thrown around with reckless abandon. …


Have you ever downplayed your decision-making process to simple “guesswork”? Yeah, me too.

We shouldn’t doubt our credibility in this way, but ‘imposter syndrome’ is a common sensation — one that many freelancers, in particular, struggle with.

Nowhere is this more true than when it comes to rates and fees. If you’re ever left with a little voice in your head saying “You’re charging too much” or “You’re not charging enough”… then know that you’re not alone.

There’s no quick and easy way to silence these thoughts. …


Warehouse chic is one of those architecture styles that looks great in design magazines and on Instagram, but it can sometimes come across as cold or empty in real life.

There’s a fine line between the chic exposed brick and steel piping ruggedness that you’re picturing in your mind, and an overplayed theme that looks a little too deliberate.

So how do you nail warehouse chic? Let’s start by figuring out what that actually means.

What is industrial warehouse chic and what are its roots?

Industrial-style buildings have always been built with function in mind. …

Georgina Borneman-Street

VFX Producer, Designer & Entrepreneur. Always traveling, and exploring the world! From Africa to Central America to Europe and the States!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store